Consumer Choice
Shop the Consumer Choice collection at Raleigh Outlet in Rocky Mount, NC. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rocky Mount to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rocky Mount, NC area. Financing options available.
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Original price $403.95Original price $403.95 - Original price $403.95Original price $403.95Current price $310.73$310.73 - $310.73Current price $310.73
Midnight-Madness Oversized Accent Ottoman
Ashley FurnitureWrapped in luxuriously soft jumbo corduroy, this oversized accent ottoman takes cozy and inviting to a higher level. The sumptuous piece is perfect...
View full detailsOriginal price $403.95Original price $403.95 - Original price $403.95Original price $403.95Current price $310.73$310.73 - $310.73Current price $310.73Save 23% -
Original price $1,350.30Original price $1,350.30 - Original price $1,350.30Original price $1,350.30Current price $1,038.69$1,038.69 - $1,038.69Current price $1,038.69
Midnight-Madness Oversized Chaise
Ashley FurnitureWrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for unw...
View full detailsOriginal price $1,350.30Original price $1,350.30 - Original price $1,350.30Original price $1,350.30Current price $1,038.69$1,038.69 - $1,038.69Current price $1,038.69Save 23% -
Original price $1,710.84Original price $1,710.84 - Original price $1,710.84Original price $1,710.84Current price $1,316.03$1,316.03 - $1,316.03Current price $1,316.03
Midnight-Madness Sectional Sofa with Chaise
Ashley FurnitureWrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfe...
View full detailsOriginal price $1,710.84Original price $1,710.84 - Original price $1,710.84Original price $1,710.84Current price $1,316.03$1,316.03 - $1,316.03Current price $1,316.03Save 23% -
Original price $1,275.01 - Original price $1,872.99Original price $1,275.01 - Original price $1,872.99Original price $1,275.01$980.78 - $1,440.76$980.78 - $1,440.76Current price $980.78
Navi Living Room Set
Ashley FurnitureIf you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...
View full detailsOriginal price $1,275.01 - Original price $1,872.99Original price $1,275.01 - Original price $1,872.99Original price $1,275.01$980.78 - $1,440.76$980.78 - $1,440.76Current price $980.78Save up to 23% -
Original price $1,020.01Original price $1,020.01 - Original price $1,020.01Original price $1,020.01Current price $784.62$784.62 - $784.62Current price $784.62
Naydell 92" TV Stand
Ashley FurnitureBalancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...
View full detailsOriginal price $1,020.01Original price $1,020.01 - Original price $1,020.01Original price $1,020.01Current price $784.62$784.62 - $784.62Current price $784.62Save 23% -
Original price $406.37Original price $406.37 - Original price $406.37Original price $406.37Current price $312.59$312.59 - $312.59Current price $312.59
Nerviano Recliner
Ashley FurnitureIndulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...
View full detailsOriginal price $406.37Original price $406.37 - Original price $406.37Original price $406.37Current price $312.59$312.59 - $312.59Current price $312.59Save 23% -
Original price $4,200.65 - Original price $5,968.90Original price $4,200.65 - Original price $5,968.90Original price $4,200.65$3,231.27 - $4,591.46$3,231.27 - $4,591.46Current price $3,231.27
Next-Gen DuraPella Living Room Set
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...
View full detailsOriginal price $4,200.65 - Original price $5,968.90Original price $4,200.65 - Original price $5,968.90Original price $4,200.65$3,231.27 - $4,591.46$3,231.27 - $4,591.46Current price $3,231.27Save up to 23% -
Original price $5,258.38 - Original price $7,292.19Original price $5,258.38 - Original price $7,292.19Original price $5,258.38$4,044.91 - $5,609.38$4,044.91 - $5,609.38Current price $4,044.91
Next-Gen DuraPella Living Room Set
Ashley FurnitureThis sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...
View full detailsOriginal price $5,258.38 - Original price $7,292.19Original price $5,258.38 - Original price $7,292.19Original price $5,258.38$4,044.91 - $5,609.38$4,044.91 - $5,609.38Current price $4,044.91Save up to 23% -
Original price $3,330.20 - Original price $3,470.92Original price $3,330.20 - Original price $3,470.92Original price $3,330.20$2,561.69 - $2,669.94$2,561.69 - $2,669.94Current price $2,561.69
Next-Gen DuraPella Living Room Set
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...
View full detailsOriginal price $3,330.20 - Original price $3,470.92Original price $3,330.20 - Original price $3,470.92Original price $3,330.20$2,561.69 - $2,669.94$2,561.69 - $2,669.94Current price $2,561.69Save up to 23% -
Original price $973.82Original price $973.82 - Original price $973.82Original price $973.82Current price $749.09$749.09 - $749.09Current price $749.09
Next-Gen Durapella Power Lift Recliner
Ashley FurnitureThis power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...
View full detailsOriginal price $973.82Original price $973.82 - Original price $973.82Original price $973.82Current price $749.09$749.09 - $749.09Current price $749.09Save 23% -
Original price $1,011.28 - Original price $2,033.81Original price $1,011.28 - Original price $2,033.81Original price $1,011.28$777.91 - $1,564.47$777.91 - $1,564.47Current price $777.91
Next-Gen DuraPella Power Recliner
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,011.28 - Original price $2,033.81Original price $1,011.28 - Original price $2,033.81Original price $1,011.28$777.91 - $1,564.47$777.91 - $1,564.47Current price $777.91Save up to 23% -
Original price $2,033.81Original price $2,033.81 - Original price $2,033.81Original price $2,033.81Current price $1,564.47$1,564.47 - $1,564.47Current price $1,564.47
Next-Gen DuraPella Power Recliner
Ashley FurnitureThis sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...
View full detailsOriginal price $2,033.81Original price $2,033.81 - Original price $2,033.81Original price $2,033.81Current price $1,564.47$1,564.47 - $1,564.47Current price $1,564.47Save 23% -
Original price $1,768.25Original price $1,768.25 - Original price $1,768.25Original price $1,768.25Current price $1,360.19$1,360.19 - $1,360.19Current price $1,360.19
Next-Gen DuraPella Power Recliner
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,768.25Original price $1,768.25 - Original price $1,768.25Original price $1,768.25Current price $1,360.19$1,360.19 - $1,360.19Current price $1,360.19Save 23% -
Original price $1,011.28Original price $1,011.28 - Original price $1,011.28Original price $1,011.28Current price $777.91$777.91 - $777.91Current price $777.91
Next-Gen DuraPella Power Recliner
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...
View full detailsOriginal price $1,011.28Original price $1,011.28 - Original price $1,011.28Original price $1,011.28Current price $777.91$777.91 - $777.91Current price $777.91Save 23% -
Original price $2,078.15 - Original price $2,607.02Original price $2,078.15 - Original price $2,607.02Original price $2,078.15$1,598.58 - $2,005.40$1,598.58 - $2,005.40Current price $1,598.58
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,078.15 - Original price $2,607.02Original price $2,078.15 - Original price $2,607.02Original price $2,078.15$1,598.58 - $2,005.40$1,598.58 - $2,005.40Current price $1,598.58Save up to 23% -
Original price $2,078.15Original price $2,078.15 - Original price $2,078.15Original price $2,078.15Current price $1,598.58$1,598.58 - $1,598.58Current price $1,598.58
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,078.15Original price $2,078.15 - Original price $2,078.15Original price $2,078.15Current price $1,598.58$1,598.58 - $1,598.58Current price $1,598.58Save 23% -
Original price $1,532.28Original price $1,532.28 - Original price $1,532.28Original price $1,532.28Current price $1,178.68$1,178.68 - $1,178.68Current price $1,178.68
Next-Gen DuraPella Power Reclining Sectional Loveseat
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $1,532.28Original price $1,532.28 - Original price $1,532.28Original price $1,532.28Current price $1,178.68$1,178.68 - $1,178.68Current price $1,178.68Save 23% -
Original price $2,756.99 - Original price $3,620.80Original price $2,756.99 - Original price $3,620.80Original price $2,756.99$2,120.76 - $2,785.23$2,120.76 - $2,785.23Current price $2,120.76
Next-Gen DuraPella Power Reclining Sectional
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...
View full detailsOriginal price $2,756.99 - Original price $3,620.80Original price $2,756.99 - Original price $3,620.80Original price $2,756.99$2,120.76 - $2,785.23$2,120.76 - $2,785.23Current price $2,120.76Save up to 23% -
Original price $1,797.91Original price $1,797.91 - Original price $1,797.91Original price $1,797.91Current price $1,383.01$1,383.01 - $1,383.01Current price $1,383.01
Next-Gen DuraPella Power Reclining Sectional Loveseat with Console
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $1,797.91Original price $1,797.91 - Original price $1,797.91Original price $1,797.91Current price $1,383.01$1,383.01 - $1,383.01Current price $1,383.01Save 23% -
Original price $1,938.64Original price $1,938.64 - Original price $1,938.64Original price $1,938.64Current price $1,491.26$1,491.26 - $1,491.26Current price $1,491.26
Next-Gen DuraPella Power Reclining Sectional Sofa
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $1,938.64Original price $1,938.64 - Original price $1,938.64Original price $1,938.64Current price $1,491.26$1,491.26 - $1,491.26Current price $1,491.26Save 23% -
Original price $2,651.36Original price $2,651.36 - Original price $2,651.36Original price $2,651.36Current price $2,039.51$2,039.51 - $2,039.51Current price $2,039.51
Next-Gen DuraPella Power Reclining Sofa
Ashley FurnitureThis sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...
View full detailsOriginal price $2,651.36Original price $2,651.36 - Original price $2,651.36Original price $2,651.36Current price $2,039.51$2,039.51 - $2,039.51Current price $2,039.51Save 23% -
Original price $2,122.50Original price $2,122.50 - Original price $2,122.50Original price $2,122.50Current price $1,632.69$1,632.69 - $1,632.69Current price $1,632.69
Next-Gen DuraPella Power Reclining Sofa
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...
View full detailsOriginal price $2,122.50Original price $2,122.50 - Original price $2,122.50Original price $2,122.50Current price $1,632.69$1,632.69 - $1,632.69Current price $1,632.69Save 23% -
Original price $1,608.69Original price $1,608.69 - Original price $1,608.69Original price $1,608.69Current price $1,237.45$1,237.45 - $1,237.45Current price $1,237.45
O'Phannon 2-Piece Sectional with Chaise
Ashley FurnitureComplete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...
View full detailsOriginal price $1,608.69Original price $1,608.69 - Original price $1,608.69Original price $1,608.69Current price $1,237.45$1,237.45 - $1,237.45Current price $1,237.45Save 23% -
Original price $428.92Original price $428.92 - Original price $428.92Original price $428.92Current price $329.94$329.94 - $329.94Current price $329.94
O'Phannon Ottoman With Storage
Ashley FurnitureComplete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...
View full detailsOriginal price $428.92Original price $428.92 - Original price $428.92Original price $428.92Current price $329.94$329.94 - $329.94Current price $329.94Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Raleigh Outlet — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.